Michael Craig-Martin combines quotidian objects such as light bulbs, chairs, and umbrellas with everyday words. His pairing of language and image is based on both familiar and unexpected associations. In combining the word GO with a stopwatch Craig-Martin conveys with a sense of immediacy the excitement and anticipation experienced in the moments before the starter pistol is fired, and the roar of the crowd as they encourage their favourite Paralympian towards the finish line.
Michael Craig-Martin combines images of common objects such as light bulbs, chairs, umbrellas, globes with everyday words like YES, PLAY, ART, and IDEA. The relationships between image and word often have familiar correlations, though can be deliberately ambiguous too, allowing for open-ended associations.
