Turbo Tears (2020)
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Ed Ruscha, along with seven other leading international artists, were asked to create a print to celebrate Tate Modern’s 21st anniversary. A half of the profits from the sale of each 'Turbo Tears' will benefit Tate.
Ed Ruscha began his career creating commercial graphics for a Los Angeles advertising agency in the 1960s. His subsequent work often references advertising, both in themes and technique. How words, sounds and images relate to each other is an ongoing fascination.
'Turbo Tears' (2020), like many of Ruscha's works, uses an eye-catching type font that is reminiscent of straightforward advertising slogans. Instead, the text 'Turbo Tears' creates a strange and contradictory image. Ruscha has said, "I’ve always had a deep respect for things that are odd, for things that cannot be explained. Explanations seem to me to sort of finish things off".
Ed Ruscha is widely regarded as one of the world’s most important artists with a career spanning six decades from the early 1960s until the present day.
Ruscha became well known in the late 1950s when he began making small collages using images and words taken from everyday sources such as advertisements. This interest in the everyday led to him using the cityscape of his adopted hometown Los Angeles – a source of inspiration he has returned to again and again. Ruscha often combines images of the city with words and phrases from everyday language to communicate a particular urban experience. He also explores the banality of modern urban life and the barrage of mass media-fed images and information that confronts us daily.